Suppliers/designers of POP displays, POS design, banner stands, Posters and dispensers in Dubai, Saudi.
Five reasons to join the trade show bandwagon
| More and more companies today are opting to showcase their products and services in trade shows and exhibitions. What is the reason for the escalating popularity of trade shows? The answer can be summed up in few words - Personal interaction with the clients. In today's exhausted world of electronic communication and social media, personal communication comes off as a fresh idea to promote products. A way for companies to meet directly with the target audience without intermediaries, which will help them in the long run to compete in the fast changing market. Exhibitions and trade shows have had a whopping growth in the last few years. In the USA alone 51 million people attended trade shows the past year and almost 13,000 trade shows were held with more than 1.2 million companies exhibiting there. There is also a marked growth in the Middle East. More than 500,000 visitors attended a record number of events at the Dubai International Convention and Exhibition Centre (DICEC) in the first six months of 2008. This number has only gone up in the last year with exhibitions taking place all year around. This is mainly because Dubai is the financial and business centre of not only the Middle East but also serves North Africa and West Asia. The main reasons why trade shows are successful are: 1. Face to face contact with the client. There is opportunity for a company to see and be seen and for the company staff to clear any queries of the clients directly. It is the occasion to bring the most effective method of communication back to the forefront to the people who are exhausted with online marketing, direct mail and web commerce. All these process though effective to a degree does not get the same results as direct communication between the client and the company. This realization has forced more and more companies to reevaluate their marketing policies and allocate a special portion of the budget to trade shows and exhibitions. The trade show also gives a conducive environment wherein the companies can cut and close deals without too much cost and time loss. 2. Orient clients with new products and innovations. The trade shows provide an excellent opportunity to present and introduce the clients to new products and innovations of the company. The booth staff can educate the clients and demonstrate the product and even the detail the company's legacy and mode of operation on the way. Customers can be shown that the company's reputation also plays an important part in their transactions, a way to build new business relationships. They not only get a feel of the new product but also get an idea of the company. 3. Top players of companies attend. Exhibitions are the meeting points of the high flying talent of major companies. They draw all the top managers, decision makers and those influential in the company. So you are taking your products right to the top players. 4. Custom pavilions give personalized touch to the brand. Trade show pavilions give off a personal touch to the exposure of your brand. It can be a grand launch in a highly personalized environment. It is an opportunity to create an indelible impression in the minds of the customer through customized presentation for each on of them. Exhibition booth designers create booths according to the specifications given by the company. So custom pavilions are a great way to get noticed, among the rest. 5. Learn about other companies and new developments. It also presents a great opportunity for the company to learn about their rivals and their products, new developments in the industry and keep up with the happenings in the field. For example: The emerging trend of organic and natural products, green marketing and energy saving products. |
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