Point of Purchase
Point of Purchase
Store Interiors
Store Interiors
Exhibition Stands
Exhibition Stands
Interactive Kiosks
Interactive Kiosks
Retail Kiosks
Retail Kiosks
Vending Machines
Vending Machines
Mannequins
Mannequins
Portable Displays
Portable Displays
Digi. Signage Network
Lama Displays
Business Gifts
Ad Video Networks
Other Divisions
Outdoor Signage
Outdoor Signage
Industrial Signage
Industrial Signage
Commercial Designing
Commercial Designing
Media Locations
Media Locations
eStore & eMarketing
eStore & eMarketing

About Us
www.InstoreMasters.com, the first professional online marketing company in the Middle East and North Africa for BTL (below-the-line) advertising solutions, is the marketing subsidiary of the 15 years old Grafiks International.  Hailing from its Head Office in Riyadh, Saudi Arabia, has spread across the MENA region with own branches in Jeddah, Dammam, Dubai and Madras, and partner networks in other part of the MENA region.  We have recently set off identifying partner synergies for InstoreMasters in Indian sub-continent thus to build relationships through our Business Development Centre in Madras.

InstoreMasters, as the name imply, has achieved professionalism owing from its 15 years of designing, manufacturing, importing and trading activities in the BTL advertising industry of the region, specifically focusing in to in-store marketing displays and related products and services.  Recommended for online information seekers in countries in the MENA territory by all major search engines such as Google, MSN, Yahoo, Altavista, AOL, Lycos, Ask, Excite, etc…, with listing among its first page results for almost all BTL advertising products and services, InstoreMasters has gathered momentum and benefited its associates and clients alike. 

With experience from clientele of colossal corporations such as Saudi Aramco, SABIC, Saudi Electricity, Saudi Telecom, etc. to the quality stringent international celebrity brands such as Pepsi, Coca Cola, Nestle, Lipton, Red Bull, Nokia, Sony, HP, BMW, Debenhams, Christian Dior, Geant, British Bank, Hilton, McDonalds are by itself testimonials to help us prove our quality culture.  Among those who appreciate our service standards, advertising agencies such as JWT, Saatchi & Saatchi, BBDO, Intermarkets, PromoSeven, Publicis Graphics, TMI, Team Young & Rubican, etc… are those apart from the direct brand owners and dealers.

Keeping our customer service strategy at the highest standards through innovation, integrity and matching international celebrity models, InstoreMasters benchmark has been verified from its key personnel.



Saleem Mohammed


Saleem is the Founder-Director of Grafiks International, who established the company in 1992 with a pioneering indoor signage system called Polygraphics in Saudi Arabia.  An innovator and forward thinker with born enterprising qualities more than his education of a commerce graduate, Mr. Saleem has 23 years of track record in developing various business enterprises in Saudi Arabia and India.  Enthusiasm to contribute for social causes adds value to his personality, and as a result he adorned the chair of President for Rotary Club and Pravasi Organization.  He is also entrusted with the responsibility of interacting with media and press and is an ideal brand ambassador for InstoreMasters.com.



Nasser M.Musliyar

Dynamism attained through hard gained experiences in different disciplines of business since his early age of 19 pursuing for his Bachelor of Commerce, and as he was the Chief Executive Officer since its second year of inception in 1993, Nasser was instrumental in the growth of Grafiks International with his frequent introduction of constructive changes in its operation.  He frequently travels around the world to attend industry specific trade fairs, seminars and conferences.  Combined with his up to date knowledge of the BTL advertising industry and his IT credentials of 19 years, he was a contender in online trading at a time when the internet penetration was at its nascent stage in the region, as a result the sensational achievement of InstoreMasters.com.