Suppliers/designers of POP displays, POS design, banner stands, Posters and dispensers in Dubai, Saudi.

Retail carts and kiosks – New marketing plans emerge

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Low cost investment plus low risk and wide reach among customers. This is the dream of any retailer looking to start a small retail or service business. The best option for them is to start a business with a retail kiosk or cart. Here initial overheads are low and depending on the location can be a goldmine in sales. It is rapidly growing and is soon becoming a major phenomenon in the marketing industry. How to set up a retail cart The first thing is to know what to sell, after that it is fast and easy to get into the business. Several cart/kiosk retailers have been known to make one to two hundred thousand dollars profit just in their first year itself. How do they do it? The trick is to find places where customers are found in plenty. It is also important to sell appealing products and have highly attentive staff attending the customers. Selecting a good kiosk manufacturer is also very important. This is vital as the kiosk manufacturer will be able to help you in your marketing strategy, i.e. by suggesting a central location, ideas for branding the product and so on. He will be able to give a solution so that you can have a number of retail kiosks in key positions throughout the city at the same price of owning one store in a prime location. The costs are much more realistic and practical.

Carts vs. Kiosks

The kiosk is a mini store finished in wood or metal. It has built in units, shelving, inventory storage, halogen lighting and a separate area for cash register. This is like any shop but smaller, though enough space is provided for displaying products and services. There is space for the vendor to stand inside the kiosk and attend to the customer. The retail cart is smaller than the kiosk and is freely movable due to attached wheels. So the cart can be moved to from one location to another according to the vendor’s choice and customer traffic. The vendor can only stand beside the cart. They can be made with flexible shelves, storage space, power and lighting. Both kiosks and carts are placed in areas where there are chances of high customer footfall. It is also very practical in places where main stores are not feasible due to space constraints or other limitations. Retail carts are found especially in places like shopping malls, train stations, airports, food courts and so on. Key areas of the market unfeasible to large stores can be reached successfully with carts and kiosks.



Internet Kiosks

Another growing phenomenon is Internet kiosks. Most of the shopping malls, stations and public areas are taken over by Internet kiosks nowadays. These units are designed in such a way so that they can be used in a number of ways to increase sales and convey information. The things that customers and visitors like most about these kiosks are that they are self service and are easy to use. Mostly they are used to provide information, for example mall maps, location etc to shoppers in a mall, Information or access to a company website where credit card orders are placed and so on. Many companies are now ordering internet kiosks to communicate with their customers. They can be custom-made according to the company colours and other specifications.

Food Carts and Kiosks

Ice cream carts, fast food kiosks are not a new thing. But today they are known for their customized styling, latest gadgets and attractive displays. There are plenty of kiosk manufacturers who will make kiosks and carts according to the specifications you will need for any type of commercial space. In most of the countries they have to be made keeping in mind the local health and food codes relating to refrigeration and sinks. It would be best to consult a health official to know the rules before giving order to a kiosk manufacturer. Most of the manufacturers would have a certain idea about the codes.



Perfect products for RMU’s and Kiosks

Carts and kiosks have stormed markets in USA and UAE. More and more parties have come up realizing the market potential and thus the competition has increased. But the downside is that all the prime locations in the city would be picked up as soon as they re available. How can you stand apart from the rest? The main way is to have a product that is not sold by many RMU’s. Let’s take a look at some of the products that will be perfect to sell on them.

• Items which are easily displayed such as jewellery, candles, T- Shirts, cosmetics and other accessories.

• Small impulse items such as caps, pens, key chains, wallets, sunglasses, watches and so on.

• Store materials according to the type of place where you have placed the kiosk. Whether it is a popular haunt of    youngsters, a calm spot for the older demographic and so on.

• Some carts and kiosks change products according to the latest fad. This will give you high returns in a short    time, after that you can move on to the next in fashion.

• Pet products and small electronic items are popular most of the time.

You will have problems with every business; same is the case with RMU’s and Kiosks. Sometimes even more than what larger businesses have to face. The trouble starts when you think that it is very easy; just contact a kiosk manufacturer, set up a stand, hire a manager and everything is going to work out just fine. This is a sure fire way to disaster. Care need to be taken in every step of the way, just like a normal store business.