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Exhibition stands set up with Interactive Kiosks – An innovative plan
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In trade shows nowadays it is important not just to stand out from the rest but also to be competent. Clients and customers do appreciate a company that has put some thought into the exhibition pavilion. An exhibition stand which presents cutting edge technology gains admiring glances from the crowd, making them think that this is a company that keeps up with the latest innovations. In exhibitions and trade shows around the UK, USA and UAE, interactive kiosks have become a formidable presence in the company's exhibition stall. It helps to display information about the company and its products/services to the clients.
A kiosk displayed prominently in an exhibition stand, persuades the customer to come and take a look at it. Even if the product doesn't excite him much the kiosk usually succeeds in generating curiosity among the onlookers. If it is not being used by customers the kiosk can display advertorials or animated characters which talk about the company. Interesting presentations can be made for this purpose. It is even better if the interactive kiosk has Wi-Fi or 3G connectivity or it can be operated stand-alone. The idea of putting up a custom kiosk in your company's exhibition booth is a good marketing decision. If it is accompanied with the correct branding techniques. Certain interactive kiosks have options to store and distribute brochures, data sheets, product info and so on. So this can save time, effort and space while setting up the exhibition stand. At a busy trade show, sometimes the booth staff may find it difficult to talk and explain to each and every person who enters your stand. This is where the kiosk can help you a lot. They can serve as assistants to the booth staff and unattended people can get information directly from them. People can also leave messages or opinions for the company in the kiosk. Creating flash animated programmes and PDF catalogs are also good way to provide information to the user. Another great idea is to set up the information kiosk with a printer so that the user can print any additional information to go. Any information regarding products, job openings, contact info etc should be made available for printing. Providing a scanner can be an additional advantage. The interactive kiosk can be used to order products if the trade show stand runs out of supplies. If it has a credit card reader then the payments can be made easily. This reduces a lot of time and effort on the part of the exhibition staff. It makes handling the crowds very easy and less tiresome. There is no tension if the products run out or the hassle of overstocking. Interactive Kiosks can be custom made to suit the company specifications. They can be small, large or flexible. Even the choice of screen sizes can be mind boggling. Phones, printer, scanner, touch screen keypads, bar code scanners etc add a lot of usability to the kiosk. Proper plans should be made to decide whether the kiosk should be mounted on wall or desk or whether it should be free standing. |
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