Suppliers/designers of POP displays, POS design, banner stands, Posters and dispensers in Dubai, Saudi.
Worldwide Outdoor Advertising Market to cross US$23.9 Billion by 2015
It is good news for the Global Outdoor Advertising market as it triumphantly comes out of the recession and is expected to exceed a whopping $23.9billion by 2015. This is according to a new report titled, “Outdoor Advertising: A Global Strategic Business Report” by Global Industry Analysts, Inc. The report suggests that the growth is due to the rising popularity of digital billboards, video screens, and LCD Monitors Latest technology in printing and high demand from burgeoning markets like Asia-Pacific and Middle East. What’s helping to boost the growth of outdoor advertising media is the sharp downfall of the effectiveness of various other forms of advertising.
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The outdoor advertising industry did suffer the recession resulting in poor performance in the last two years. However the industry bounced back faster than expected and is on the road to systematic recovery. Although Europe is the largest market for outdoor advertising, the Asia-Pacific region is growing the fastest and leading the way out of recession. The other geographic markets of US, Canada, Japan, Latin America, and Middle East & Africa are expected to follow this growth trail.
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| Billboards are the top category in this area and are projected to reach US$11.9 billion by 2012; especially digital billboards that change ads every 8-10 seconds. Hi-fi displays that include magicink, digital and LED and other new innovations have caused renewed excitement in the market for outdoor advertising. So it’s all around cheery thoughts for Billboard suppliers, Digital Sign display makers and so on. |