Suppliers/designers of POP displays, POS design, banner stands, Posters and dispensers in Dubai, Saudi.
Common mistakes committed while participating in a trade show
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Trade shows are potential landmines for problems to strike. There would always be problem no matter however hard you might have come prepared. So the best thing to do is to plan in a forward thinking manner taking in to consideration all the eventualities that may occur. If you put the right plan in place then you can avoid making silly blunders. It is important to understand that correct attention to detail and planning is necessary for the success of your trade show. But before you can plan to avoid mistakes you should first know what type of situations can occur. Given below are some of the common mistakes that that most managers make while putting up a trade show. Exhibiting in the wrong trade show This is a major error of judgment in the trade show execution. Nowadays there are so many exhibitions, each catering to a different audience that it is easy to make this mistake. Add to that the problem of being overworked or understaffed, the manager may decide to exhibit in the upcoming trade show without too much thought. He would not have analyzed how many people visit the particular exhibition each year and the rival companies exhibiting in the show. This lack of proper research can cost dearly and may invite the opposite of what you aim while exhibiting in the trade show. This where the whole thing can backfire and increase budgets unnecessarily. Getting a bad area for your booth This does not happen by chance; mostly the person in charge has booked very late for the show or has not asked for a premium position in the exhibition. A dark corner, near the back, behind a large pole or pillar can be examples for a bad spot. This is very bad on lots of counts. Firstly you are far from the top companies, key proceedings taking place, seminars and everything from entrances and exits to stairs and escalators. Meanwhile the people participating in the show are too tired to really concentrate on your stuff when they reach the final booths. Besides they have already been taken in by your rival companies and are not interested in seeing companies with the same profile. So it is very important to see that you book early for the prime spot. A dull trade show pavilion If you have a prime position in the trade show pavilion but put on a drab show then it is a complete waste. The booth has to impressive displays that make an indelible mark on the minds of the reader. It must convey clearly what the company wants to promote in an easy and interesting manner. It has to have lot of other attractions, attentive staff, giveaways, comfy settings for the visitor and refreshments. Plan to have the displays set up in such a way so that it adds to a certain intrigue and charm that spikes the interest of the visitors. Passive staff who cannot compare with the visitors profile If the trade show and your company deal with architecture and design you should have people who are architects in your booth. Employing people who have no knowledge about your company and your product will prove negative for the company. Visitors will leave your booth unsatisfied and a bad impression is created about the company. Wasting time and effort reaching out to unqualified prospects It is easy to recognize serious clients when compared to people who are just looking around without any serious intention of doing business with you. It is necessary to keep your sales talk as minimum as possible to unworthy people. This will waste your time and effort and you will miss potential customers. By the time you are finished giving your promotional talk you will be too tired to present properly present to worthy customers. This will be unproductive to say the very least. It is necessary to train the staff to quickly make out real customers and those who are just window shopping. |
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