Suppliers/designers of POP displays, POS design, banner stands, Posters and dispensers in Dubai, Saudi.

4 ways to have an effective Point of purchase display

Do you have a grocery store or a big retail store? No matter what type of retail business you have Point of Purchase marketing will work for you. It is decidedly an old-school marketing idea but it still does the job. Point of Purchase marketing is usually directed at impulse buyers who shop without a list or a fixed agenda. Even if a customer comes to buy a particular thing, an effective POP display can persuade him to buy more. The biggest advantage of Point of Purchase advertising is that it is less expensive than other forms of advertising.

Effectively placed Point of Purchase advertising always increases the store’s sales since it has been proved through research that more than 70% of the purchase decisions are taken inside the store. Let’s see four ways that makes POP work all the time.

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1. Target Impulse buyers   Point of Purchase advertising is concentrated in an around the store just where the customer is making his purchases. So it is in a good place to persuade the customer to buy more. He is already spending money so what he needs is a small push to make him spend more. A customer in a spending mood can be enticed more with a special offer sign, discounted products or even a complimentary product to the one he has already bought. Small impulse items work especially well for POP advertising because customers are attracted more towards smaller inexpensive products with good promotion than costlier ones.
2. Brand Promotion Point of Purchase can be geared towards promoting a particular brand and thereby brand loyalty. A brand that is well known among people with advertising complimented with POP marketing has a competitive edge over other similar products. Even singling out a particular product for brand promotion will work wonders for it and increase its sales compared to others. A special POP campaign may make the customer think that the product is more worthy than the rest and also convince them that the particular brand is good. .
3. Influence the market A retailer, when he chooses to highlight a particular product through POP displays is actually conveying that this product is hot; it is ‘in’ or a ‘must have’ this season. This is active manipulation because the retailer is now selecting which product should move faster than the others. Most seasoned shoppers know what’s in and what’s out so they appreciate a retailer who has the same ideas too. The retailer is also doing the job of selecting which products are better than the other, sort of a ‘weeding out’. This is good in the sense that suppliers and companies look forward to doing business with retailers who sell more of their products.
4. Position POP’s creatively All it requires is a bit of imagination and market sense to effectively position and place Point of Purchase advertising. You could go in for low cost handmade kitschy displays or expensive tailor made POP displays with digital signs. The bill counter, entrance of the store, display windows or even your website’s home page are some options to place POP’s. Funny and crisp messages on bills, posters, shopping bags and walls are also other simple ways to highlight products. Point of Purchase for a product can work effectively if it is done complimentary to the main media of advertising. They are also more suited to for a short time campaign. The only disadvantage of Point of purchase is that it appeals only to a small audience in the store and has low chances to attract new customers. However POP designs and displays are important to add variety and a new image to the store which keeps the customer coming back for more.